What is Health Goth?


By Adam H Gough


In the fashion world, trends come and go, some can go almost as soon as they come.

Case in point: Health Goth.

So what is it?

In a nutshell Health Goth can be described as “traditional goth gone body-conscious,” and “a very modern mix of gothic and punk sensibilities.”

The concept of Health Goth was born last year when American musicians Mike Grabarek and Jeremy Scott began uploading images they were inspired by to Facebook. Soon, their library of futuristic, monochrome style inspo had over five thousand followers, and today, the Health Goth community is still expanding. But what exactly is it?

In an interview with Complex fashion magazine in August this year, the creators listed their inspirations as ‘mesh, moisture-wicking fabrics, prosthetics, fashion and performance wear brands, transparent clothing and chains’. Basically, think traditional goth gone body-conscious, studded wristbands swapped for sweatbands, or indeed worn together. High-performance sportswear is key for nailing the Health Goth look, but inspiration also comes from sci-fi and cyberpunk, which adds the futuristic element.


Despite the name only being first coined last year, Health Goth aesthetics have been around for a while, particularly in the movie world. Trinity from The Matrix, with her trademark wraparound sunglasses, and even Daryl Hannah’s Pris from the 1982 cult hit Blade Runner, could both be classed as pioneers of what’s now known as Health Goth. Slick, figure-hugging silhouettes and transparent materials are all staples of the trend, but Health Goth can also be sexy – think flame-haired Milla Jovovich in The Fifth Element.

Never one to risk being understated in his sartorial choices, Kanye West has also dabbled with the futuristic look, often sporting studded Maison Martin Margiela full-face masks at his shows, and finishing his look with pristine white Nikes.

Is this trend going to stick around? Basically, should I bother investing in it?


According to those in the know, we should all be embracing our dark sides. ‘It’s very now, and something we can expect to trend for months to come,’ said Tammy Smulders, managing partner of trend insight consultancy SCB Partners.

For those still wondering exactly how to do it, Tammy also has some useful advice. ‘Layer fun, edgy and colourful prints on a base of minimalist black, grey and white colour palates. It’s a really interesting style evolution that looks and feels fresh.’ But despite the morbid live-fast die-young diagnosis Health Goth, there’s still hope for those of you wanting to try out the trend for yourself. In fact you need go no further than the Virgin Blak website for all your ironic, black and white Health Goth needs.



Dying young and leaving a good looking corpse does not just apply to human beings, it applies to fashion trends too. So enjoy this iconic trends time on earth as much as you can before it meets its grisly but romantic demise.

As usual Virgin Blak were there with the goods before mainline labels like the Alexander Wang x H&M collection even had their concepts in the womb, and they’ll be the one to take Health Goth to the grave too…



Punk Fashion Comeback: Back to black with Virgin Blak

‘Distorted guitars and hoarse vocals will be the soundtrack for 2013 as heavy rock has its biggest resurgence since the 1990s’, claimed Britain’s The Times newspaper in an article last week.


And following hand in hand will be a notable surge in rock and punk fashion on the street, this uprising could be clearly foreseen throughout 2012, from the catwalk to the high street the fashion mood turned decidedly dark, and in a good way. Punk, Goth and 80s Darkwave fashions are back with a vengeance.

The increase in the amount of metal resounding through the streets and fashion runways last year could be easily seen and heard– literally. The fact is studs, spikes, zips, chains and leathers are no longer just for Bikers. From jackets and handbags to heels and jewelry, adding studs to any clothing item can completely transform it’s look and style.

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 It has often been said that everything in the fashion world is recycled. This is because of the phenomenon that fashion trends are repeated every twenty or thirty years. One of the best examples of this is the 70′s revival in the 90′s, which did not only influence fashion but the different aspects of popular culture as well. If this rule of repeating fashion trends is to be followed, it was always expected that in the first decades of the twenty-first century, it would be 80′s fashion, specifically the punk fashion trend, that would make a comeback, and indeed it has. This comeback, although expected was not anticipated to be as big as it has become, which has made every fashionista scramble to get those distressed tight jeans and pop culture T-shirts and a pair of Chuck Taylors – and here at Virgin Blak we are chock full of all of those!

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Every era is accompanied by a fashion trend and the 80′s are one of them. This is because it was during the 80′s when the world saw very distinct fashion trends. Some of these include the popularity of black and white striped shirts and shirts with floral prints in the 80′s, which recently have also made a comeback, especially among punk rock artists. Another example is the recent popularity of big earrings, belts and other accessories, which were also distinct to the 80?s, which are used to make the people wearing them stand out. In addition to these, all sorts of accessories like jewelry, epaulettes, sunglasses and leather gloves are also making a comeback, which are very effective in adding flair to any outfit.

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 Ladies and gentlemen, welcome back to black. Welcome to Virgin Blak.